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Our Profile
We are a network of Executive Coaches and Training Consultants whose aim is to help people to develop the personal and interpersonal skills and the robust working relationships that get results in organisations.
We draw on management experience primarily from the commercial sector, and the common thread linking us is the application of Neuro-Linguistic Programming (NLP) to personal, team and organisational performance.
In addition, we have expertise in psychotherapy and a range of psychometric instruments including the Myers-Briggs Type Indicator (MBTI), the Herrmann Brain Dominance Instrument (HBDI) and the Leadership Development Framework (LDF). As well as NLP, we work with models of behaviour and change including Emotional Intelligence, Spiral Dynamics and Systemic Constellations, applying them for practical, real and relevant change.
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(click to see profiles) |

| Rob Mottram |
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Rob Mottram established Lichfield Associates in 1998 to help people in organisations to become more effective in both their personal and professional lives. He specialises in helping people to explore and develop their personal leadership and create first-class, positive organisational climates.
His business career spans over 25 years with multinational organisations, and includes roles in Sales, Marketing, Customer Services, Training and Professional Development.
Rob is an Associate Member of the CIPD, a member of the International Coach Federation (ICF), and is an accredited facilitator for the Myers-Briggs Type Indicator (MBTI), the Herrmann Brain Dominance Indicator (HBDI) and the Leadership Development Framework (LDF). He is a certified NLP Trainer and NLP Coach, and is a regular conference presenter on Coaching, Personal Effectiveness and Life Management. Rob also has a private Life Coaching practice in rural Worcestershire.
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| Hilary Davis |
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Hilary Davis has 16 years experience in the Retail and Service Sector in Human Resources, in both Head Office and Regional roles, in rapidly expanding and changing organisations. As an Independent Business Trainer, Coach and Facilitator Hilary works across a wide range of industrial sectors and at various levels, with emphasis on increasing self-awareness, creating new thinking and practical application to the business environment. Her passion is to help people to develop and grow their personal presence.
Hilary holds a Diploma in Personnel Management, is an NLP Master Practitioner, and is certified in Myers-Briggs (MBTI), SHL/OPQ and FIRO. She is also a qualified Image Consultant.
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| Juliet Grayson |
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Juliet Grayson combines 12 years of running her own business with an extensive knowledge of NLP, a deep understanding of systemic thinking, an empathy with people, clarity when communicating, warmth, a sense of fun, and the ability to challenge.
She has trained extensively in the private, public and voluntary sectors, and is a UKCP accredited Psychotherapist and Counsellor with a private practice in Surrey. Her passion is in supporting people to build their self-acceptance, their ability to connect and communicate with others, their confidence, power and authority.
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| Katie Hogg |
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Katie Hogg is an experienced Trainer, Facilitator and Coach, and spent 5 years working in personal and professional training organisations before establishing herself as an independent consultant. She works with a wide variety of corporate and private clients in the UK and mainland Europe.
Her style has been described as creative, intelligent, professional and practical, and she brings tremendous energy, enthusiasm and laughter to all that she does. Those she works with report immediate benefits of a clearer perspective and a greatly enhanced ability to establish and achieve their goals in life.
Katie is a Certified Trainer of Neuro-Linguistic Programming (NLP) and is bilingual in English and Spanish.
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| Nina Puddefoot |
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Nina Puddefoot has a background as a sales and marketing professional with experience in a wide range of industries including manufacturing, engineering, finance, leisure, and local and national government. She has trained in Europe, North America and the Middle East.
Nina is a member of the Employment Consultants Institute and is a Certified Master Practitioner and Trainer/Consultant in NLP.
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| John |
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John is a psychometric practitioner and coach. He combines his own business experience - a career in brand and marketing communications, serving clients including Ford, BT, British Airways, HSBC and IBM - with a deep understanding of personality types, teams and organisational dynamics, to support clients through personal, leadership and executive management challenges.
Following trainings in family and organisational system dynamics in 2004 and 2005 John is now an experienced systemic coach and consultant working with individuals in a number of blue chip companies and across multiple industry sectors. He is also an associate of The London Business School where he regularly works with groups of Executive MBA students on professional and leadership development.
John is committed to a whole-person approach to coaching and professional development. His approach focuses on creating and maximising personal and professional vitality "at the point where the person and the organisational system meet".
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